Year
2025
Industry
Graphic Design
Space of work
Campaign Design
Timeline
2 Weeks
The Fall Campaign
The Fall Sale Campaign design is one of the many I've worked on at Portland Leather. It's a strategic, multi-phase process rooted in concept development, visual direction, and typographic exploration. I play a key role in translating campaign concepts into cohesive design systems that scale seamlessly across digital channels. As part of a lean three-person team, I lead and execute design across major touchpoints, including homepage, rewards, collection banners, social media assets, web graphics, photo re-touching, and so on. I’m responsible for maintaining visual consistency and brand integrity throughout each campaign, ensuring all assets align across platforms. To support efficiency and cross-team collaboration, I organize and centralize campaign assets in Figma, creating clear, scalable systems that streamline handoff and enable long-term reuse.
Cohesive Design is Key
This work sharpened my skills in leading visual direction, designing through ambiguity, and collaborating cross-functionally within a lean team. Each campaign required balancing creativity with performance, brand integrity with flexibility, and speed with craft. As a result, I approach campaign design not just as execution, but as an opportunity to create lasting, reusable frameworks that support both short-term goals and long-term brand growth.
