Year
2025
Industry
Creative Direction & graphic design
Space of work
Art Direction, Campaign Design & Branding
Timeline
2-3 weeks
Introduction
Meshing Brands Together Thoughtfully
One of the primary challenges of this collaboration was thoughtfully blending two distinct brands—Portland Leather’s established visual identity and the mission-driven, community-centered presence of The Breasties—without compromising the integrity of either. Portland Leather has a recognizable aesthetic rooted in craftsmanship, minimalism, and timeless design. The Breasties, on the other hand, represent empowerment, inclusivity, advocacy, and emotional support within the breast and gynecologic cancer community. The challenge wasn’t simply visual alignment—it was emotional alignment.
Challanges
Ownership Without The Creative Director
For the The Breasties collaboration, our Creative Director was away for holiday but prior, we had created a moodboard together with our team of 3. While she was away, we carried on as normal, ensuring all assets were seamless and cohesive for send. I participated in designing web assets such as the Landing Page for both desktop and mobile - the collection banners, social graphics and more. My approach focused on three core priorities: Brand Integrity, Strategic Iteration, and Responsive Experience.
Final thoughts
Exceeded Expectations
The limited-edition collection sold out online within minutes of launch and has raised nearly $140,000 to date—almost double the original $76,000 goal. All proceeds directly benefit The Breasties. Due to the campaign’s success, the initiative was extended into November across retail locations to maximize fundraising impact.
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PROJECTS
