Year
2025
Industry
Graphic Design
Space of work
Holiday Campaign Design
Timeline
8 Weeks
Introduction
8 Weeks - Holiday Express, 12 days of Joy, Free Shipping & More
The Holiday Express Sale was a multi-channel campaign for Portland Leather Goods, and I designed it across every place customers would see it. Over eight weeks and four sends, I built a connected system of homepage banners, app banners, and social assets, including the 12 Days of Joy series, the free shipping promo, and the app-exclusive rewards offer. Each piece had to work on its own and still read as part of the same campaign.
Challanges
Challanges
Quality is Key
Working with the marketing, social, and web teams, I adapted the look for each channel’s format and goal. That meant designing desktop and mobile versions, setting the color and CTA specs the web team used to build, and updating creative as the campaign moved from launch to “last chance” to “sale extended.” The result was a consistent holiday story from the first send to the final reminder.
